marketing
| Industry Sector | Proponent | Company Responsibilities |
| Forestry (Market Analysis and Development) | Newfoundland and Labrador Forestry Training Association | Ocean Heritage “Brand” marketing plan, Trial marketing: Business mentoring for marketing; Birch Herring Bone flooring, panels & billets cost analysis & project management, Focus group interviews and marketing trial. |
| Forestry (Strategic Planning Marketing Section) | Halifax Global Inc. team member for Newfoundland and Labrador’s Forestry Sector Strategies | Marketing research and strategic market overview for the Labrador Value Added Forestry Strategy; Marketing research and value added hardwood stakeholder interviews for the Newfoundland Forestry Sector Strategy. |
| Information Technology (Market Analysis and Development) | Broadband for Rural and Northern Development (BRAND) for the Kittiwake Economic Development Corporation | Business plan research and preparation for project funding from Industry Canada to access infrastructure funds and to leverage those funds to provide infrastructure to connect communities in New World Island and New Wes Valley to the Internet using broadband technology. |
| Information Technology (Project Management) | Kittiwake Economic Development Corporation’s BRAND Initiative | Project management for the installation of equipment for broadband access in 13 communities on the northeast coast of Newfoundland and Labrador; Reporting to three funding agencies; Service availability marketing; Public relations. |
| Information Technology (Market Research & Training) | Kittiwake Economic Development Corporation and the Exploits Valley Economic Development Corporation | Market research and delivery of benchmark surveys in the KEDC and EVEDC region to measure up take of broadband services as a result of participating in Industry Canada’s BRAND Program; Arrangement and management of E-Commerce training, and general Internet training for small businesses in each area. |
| Tourism (Training for Packaging) | Kittiwake Economic Development Corporation | Development of a training program for tourism packaging and delivery of tourism packaging workshops in 8 regions of the Kittiwake Economic Development Corporation’s zonal region; presentation, tools and a recommendation report have been developed and the delivery of workshops completed. |
| Small Business (Market Development) | Various small businesses in Newfoundland and Labrador requiring assistance in market development or market analysis. | Xtreme Hockey Summer Program and Elite Program - local campaign and administration; Distinctive Mouldings - local and Fort McMurray Campaign funding application and collateral development; New Wood Manufacturing - Product presentation and branding identity in building supply stores in NL and NS; Gander Massage Therapy Clinic - local campaign; Rosie’s Tea Room, Bakery and Crafts - local campaign; Skater’s Edge Skating School - local campaign and administration; Saint Cinnamon (New Glasgow, NS) - Brand Identity and Marketing Collateral Support; Giovannis Café - Brand Identity and Marketing Collateral Support; Newfoundland Aerotechnologies - Business Development and inventory acquisition; The Idea Factory - Market Research |
| Small Business (Business Planning) | Various small businesses in Newfoundland and Labrador requiring assistance in business planning for start up, acquisition, expansion or export development. | Since 2005 this includes Everlast Manufacturing, Gymnamix, Gander Massage Therapy Clinic, Gander Chiropractic Clinic, Yoga Fitness, Creative Crop Shoppe, Rosie’s Tea Room, Lucas Home Bed & Breakfast, Urban Shoe Company, Protective Gear Services, Woolfrey’s Pond Development, the Entertainment Factory; Xtreme Hockey; New Wood Manufacturers; Appleton Senior Retirement Living Personal Care Home; Canadanimals; Hiscock’s Wedge Fries; Newfoundland Aerotechnologies. ~ Acquisition plans have included those for purchasing of local outfitting companies, a casket manufacturing company, a bed and breakfast, and a school complex. |
| Special Events and Special Projects for Fundraising | Various organizations that have required assistance in sponsorship development or sales assistance to raise revenue. | 2002 Newfoundland and Labrador Winter Games sponsorship package development, sales and management; 2003 & 2007 Gander Golf Club Hole sponsorship program - development and sales; 2007 Golf Guide for Golf Newfoundland and Labrador - advertising sales, layout, graphic design and project print management. |